Market Development
We help companies understand the best possible directions for their new product development as well as craft and execute programs to generate demand for new offerings. With our deep industry knowledge and extensive network, we are able to rapidly assess new opportunities and provide the needed direction to insure a profitable business.
- Assess the potential market segments for attractiveness, size, and growth
- Connect with key opinion leaders to obtain validation and support on new products or services
- Determine the best direction and target markets or applications, and help set the financial goals
- Craft and execute plans for product launch and demand creation to meet these goals
Strategic Direction
Regular reviews and analysis of the best pathways forward are critical, whether at the business unit or corporation level. Eastwoods Consulting provides the framework, guidance and insight to insure that your roadmap is well-justified and rooted in the reality of the marketplace. Additionally strategic intent needs to be well communicated to force good alignment across the various functions of the company.
- Review and help set the business’s goals and objectives for the next several years
- Establish a process for organizing the varied inputs needed to come to a clear view of where and how the company wants to evolve
- Work across the organization and the markets to be sure a complete view of the company and market situation is well understood
- Propose directions and pathways that accomplish the goals and lead to profitable growth and positive outcomes for the owners and employees
Partnering
Partnering is a smart way to expedite your growth plan, readily building new conduits to markets and resources. We can establish new connections that will bring you strong results, while helping to balance the finer points of a successful relationship. Extending your reach in terms of geographies, markets, technologies, or capital are key elements of dynamic growth.
- Determine whether partnering is a good approach to growth versus internal investments in additional staff
- Find the best partners for developing new sales or distribution channels and help negotiate the terms of the agreement
- Build relationships with technology partners who can speed the development process versus creating the technology within the company
- Help the company rapidly expand its product offerings by engaging new partners that supply complementary products and services
Company Sale
When you are looking to sell your company, we can help you develop your acquisition strategy and find the most promising targets in the life science arena. We start work from the initial planning stages through developing the documentation, target companies and initial valuations. We also contact the potential acquirers, perform initial screenings, and work closely with you throughout the process.
- Help the owners review and summarize the desires and goals for the sale of the company or business
- Assess the marketplace for such an offering in terms of potential acquirers, current market values, and recent relevant activity
- Craft the needed documents such as the Executive Summary and Confidential Information Memorandum outlining the offering and its value to the acquirer
- Reach out to potential acquirers, establish initial interest, and bring the parties together to start the process of discussion and, potentially, negotiations toward the sale at a good valuation